Wehiwa Soap Company launched the new brand in November 2016 and the change was dramatic, increasing sales 200% over the prior year. The new brand has enabled us to be featured on Living 808 and the Department of Business, Economic Development, and Tourism, State of Hawaii’s television segments. Much of Wehiwa Soap Company’s recent leads and exposure can be attributed to our new brand. We always believed that we had a solid product and now have a brand and packaging to match.